As the leader of general interest magazines, Reader’s Digest reaches millions of readers. One way for advertisers to target Reader’s Digest subscribers is via the Label Carrier Program. Each polybagged issue of Reader's Digest contains an address card, the first item that greets the subscriber upon opening the package. In addition to carrying the subscriber's name and address, the card contains a "teaser" line at the bottom. This line invites the reader to turn over the card. Once there, the advertiser has an opportunity to send a strong message to the reader with a brand message, coupon, an invitation directing the consumer to a web site, reply card or any message created by the advertiser. There is a minimum of one million and a maximum of two million circulation, depending on availability each month.