Since its launch in 2001, AARP Segunda Juventud has grown by leaps and bounds, increasing both its frequency and circulation. This bi-monthly magazine has also updated its format with a new, sleek look. The publication revamped its tabloid format to a full-color, glossy magazine format that continues to give advertisers a quality advertising environment that speaks directly to a targeted audience of age 50+ Hispanic consumers. And as the age 50+ Hispanic market continues to grow, AARP Segunda Juventud provides an excellent venue in which to reach this growing market that is expected to have $1 trillion in buying power by the year 2010.