SPORTS. Our country almost cannot function without organized sports. Lately, whether it’s Major League Baseball games or the National Hockey League’s playoffs, radios, televisions, or computers cannot be turned on without seeing sports in some capacity. For some people, this is a way of life that they would not change for anything; for these people, the print media world offers ESPN The Magazine. ESPN The Magazine is a magazine geared toward the younger generation of sports fanatics. It offers a fresh new look at the everyday sports magazine, with an edgier approach to sports and all facets of the game. Additionally, it is gaining huge popularity among sports fans; since the magazine’s inception in March 1998, this magazine has experienced a 328% paid circulation increase (MRI, Fall 2001). Echo Media offers advertisers the opportunity to break into this market by accepting on-page advertising, as well as inserts, in this great magazine. Also, there are several opportunities throughout the year, which are currently available as great test quantities – please be sure to check the Hotsheet for updates and information.