Hispanics are the fastest growing segment of the New York DMA. The New York DMA includes CT, NJ, NY and PA. The New York DMA is the second largest Hispanic market in the United States and represents 19.2% of the U.S. Hispanic population – with 3.9 million people. El Diario/La Prensa delivers this market. Established in 1913, El Diario/La Prensa is the oldest Spanish-language daily newspaper in America and the #1 read newspaper in New York. It’s also the longest running and one of the most reputable Hispanic media organizations in the United States. El Diario/La Prensa has received numerous awards for editorial content, including 35 awards in 2004 from the National Association of Hispanic Publications. The paper attracts the second-largest Hispanic market in the U.S.: New York. So far, El Diario/La Prensa successfully reaches 70% of Hispanics who read a Spanish newspaper in the area. New York DMA Hispanics’ buying power is over $47 billion. And if you’re looking to reach them in a short time, El Diario/La Prensa gets to more Hispanics in a week than any other newspaper. When targeting the Hispanic market, the paper reaches over 800,000* readers per week. No other paper knows the market as well as El Diario/La Prensa does. Source – El Diario/La Prensa, 2003 Scarborough Research, Release 2