London is the main regional center in Southwestern Ontario. London’s population of 450,000 makes it one of Canada’s top ten markets. London’s workforce is highly skilled and educated. Many corporate headquarters and manufacturing facilities are in London: 3M, London Life, Ellis-Don, GM, Kellogg, and Labatt, to name a few. The John Labatt Centre is a major venue for concerts and sporting events. London’s leading institutions include the University of Western Ontario and Fanshawe College (Canada’s largest college). The London Free Press is the strongest media voice in London, reaching 155,700 adults every weekday (47% of adults ages 18+). The London Free Press reaches 71% of adults ages 25-54 every week. As a major Canadian market, an advertiser looking to target English-speaking Canada needs to take note of London. Echo Media offers access to a wide variety of media in London and extended coverage in other Ontario markets. Source: NADbank 2003 Study; London CMA; F.P. Canadian Markets 2004