This is your chance to target this growing market. People age 50+ make up 38% of the areas population. Prime Time is geared to that market segment of senior spenders and will feature local news, interesting stories and features, crossword puzzles & more. It will be distributed in the The Daily Item, The Danville News and at various pickup points throughout the area.The Sunbury Daily Item - Prime Time is in the Wilkes Barre - Scranton, PA DMA. The Sunbury Daily Item - Prime Time offers ROP advertising opportunities in its quarterly circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.