The Palm Beach Post is in the West Palm Beach - Fort Pierce, FL DMA. The Palm Beach Post offers ROP and insert advertising opportunities in its daily and Sunday circulation. This paper also offers total market coverage (TMC) through a non-subscriber distribution. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.The Palm Beach Post is impacted by "Snowbird circulation". Circulation for winter months is approximately 9.2% higher than for summer months on Sundays, and 10.7% higher for winter months on weekdays.