Metro Households Areas of high population density have defined characteristics. According to Nielsen Media Research, “A” counties belong to the 21 largest metropolitan areas based on household counts from census data. “B” counties are also metropolitan areas, not included in the “A” county list, with more than 85,000 households. The consumer behavior in metro or A and B counties is therefore unique to that of rural or C and D counties. Media vehicles reflect these distinctions in format and content, and tend to thrive in metro areas. Advertisers can take advantage of these population characteristics by advertising to defined A and B areas. Roll-out potential to metro markets is very strong. Echo Media V3 Print Media Experts

Metro Households

Areas of high population density have defined characteristics. According to Nielsen Media Research, “A” counties belong to the 21 largest metropolitan areas based on household counts from census data. “B” counties are also metropolitan areas, not included in the “A” county list, with more than 85,000 households. The consumer behavior in metro or A and B counties is therefore unique to that of rural or C and D counties. Media vehicles reflect these distinctions in format and content, and tend to thrive in metro areas. Advertisers can take advantage of these population characteristics by advertising to defined A and B areas. Roll-out potential to metro markets is very strong.

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Program Name	Circulation	Short Description

Allegheny County Senior Resource Guide
AroundAbout Community Magazines – New Name, Expanded Coverage
Bluefield Daily Telegraph – Many Touchpoints to Hit the Bluefield Market
Bradenton Herald – Successfully Launches the Lakewood Ranch Edition
Chicago Hispanic Market Facts
Chicagoland’s Magazine of Italian Lifestyle
Denver- America’s #1 Newspaper Market
El Especial Delivers New York and New Jersey
Life in Washington
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Montgomery County Seniors' Resource Guide
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OC Saver – Targeting Orange County’s Finest
Orlando/Orange County
Pittsburgh Post-Gazette – Delivering Pennsylvania
Pueblo Publisher, Inc. – A Community-Focused Newspaper Group
Reach Affluent Consumers in Greater Akron, Ohio
Reach an Affluent Target in Northern California with Solano Magazine
Salt Lake Magazine – Delivering Affluent Utah Consumers
San Joaquin Market (Stockton)
Some Facts about the Los Angeles DMA:
St. Petersburg Times - Bucking the Trend
Tallahassee Democrat and Tallahassee.com Deliver
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The Buzz
The Hartford Courant - Delivering the Hartford DMA through Newspaper and Online
The Kansas City Star - Why The Star?
The Melbourne Marketplace of Brevard County, FL
The Miami Jewish Journal: One of America’s Largest Jewish Newspapers
The Newark Star-Ledger – Delivering Close to 1 Million Readers
The Orange County Register OC Saver – A Great Way to Access the Orange County Marketplace
The Times Leader – Delivering Wilkes-Barre
TMCs: an Untapped Medium for Direct Response Advertisers
Ventura Life Magazine goes “GREEN”
Why advertise in The Northwest Voice or The Southwest Voice?

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