The Los Angeles DMA is enormous in size. Spanning more than 52,000 square miles, the Los Angeles DMA (Designated Market Area) covers all of Los Angeles, Riverside, Ventura, Orange and San Bernardino Counties. If the five-county DMA were a state, its total population would surpass every other state except California, New York and Texas. From the shores of the Pacific to the booming Inland Empire, the L.A. DMA is home to many of the Nation’s top companies and tourist attractions. In everything from consumer goods and entertainment to a fashion and international trade, Los Angeles continues to be a worldwide mega-market. In fact, if California was a country, its economy would rank 7th highest in the world, while the L.A. DMA would rank 10th. L.A. residents comprise a rich tapestry of the world’s most colorful cultures and traditions. With huge population segments from all over the world, Los Angeles is one of only two U.S. cities without a majority population. Comprising one of the wealthiest populations in America, L.A. DMA residents continue to earn and spend more than almost every other major U.S. market, ranking second only to New York and ahead of Chicago and San Francisco in total buying income and retail sales.