The texture of life in Lee County, Florida, home to Ft Myers, is woven with 50 miles of beaches; more than 90 parks and wildlife refuges; and miles of canals criss-crossing the backyards of waterfront communities. More than 60 golf courses compromising 975 holes drive the area’s ranking as fifth in the nation for its golfers-to-holes ratio. This lifestyle attracts residents who are active, educated and affluent. Of Lee County’s 457,520 adults, 65% have attended college, 79% own their own homes and 80% are employed full-time. Their average age is 53, and 45% have an annual income over $50,000. Echo media delivers the Ft. Myers market through a wide array of media options from newspapers to co-op envelopes.