Founded in 1816, The Fayetteville Observer is the oldest newspaper in continuous publication in North Carolina. It originated as a weekly publication called the Carolina Observer. The Observer is the largest newspaper in the ten county trade area. Fayetteville is a military market, home of Fort Bragg and Pope Air Force Base.The Fayetteville Observer Times is in the Raleigh - Durham, NC DMA. The Fayetteville Observer Times offers ROP and insert advertising opportunities in its daily and Sunday circulation. This paper also offers total market coverage (TMC) through a non-subscriber distribution. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.