Sing Tao Daily is the market penetration leader. Independent research by two California companies confirms that Sing Tao Daily reaches more Chinese readers in Northern California than the other five Chinese Dailies combined.Sing Tao Daily remains the San Francisco Bay Areas most effective newspaper buy for the Chinese market, according to two independent research projects.In ISAs research in 10 Northern California counties, 51 percent named Sing Tao Daily as their newspaper of preference. The remaining 49 percent named one of other five newspapers.CCMR research in the five Bay Area counties where most Northern California Chinese live-San Francisco, Alameda, Contra Costa, Santa Clara and San Mateo-revealed that 57 percent of Chinese newspaper readers choose Sing Tao Daily.Sing Tao Daily presents readers with comprehensive local, national, and international news of particular interest to the Bay Area Chinese and most important news from China, Hong Kong and Taiwan.Using the most modern computer typesetting, pagination and printing equipment, Sing Tao daily provides its readers news in six reader friendly sections.¢Main¢Western/Metro¢Entertainment¢Lifestyle¢Sports¢Business/FinancialSing Tao Daily is written in Mandarin Dialect. The Sing Tao Daily is in the San Francisco - Oakland - San Jose, CA DMA. The Sing Tao Daily offers ROP and insert advertising opportunities in its daily and Sunday circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.