The Fort Myers News Press is in the Fort Myers - Naples, FL DMA. The Fort Myers News Press offers ROP and insert advertising opportunities in its daily and Sunday circulation. This paper also offers total market coverage (TMC) through a non-subscriber distribution. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.The Lee County market is composed of people who are active, educated and affluent enough to enjoy the good life of Southwest Florida. The vast majority, (79 percent), own their own homes and 45 percent have a yearly household income of over $50,000. The average age in Lee County is 45. Sixty-five percent of the market have attended college and 80% are employed full-time. 67% of adults are married in Lee County and 24% have children under the age of 18 living at home. Nine separate and distinct communities comprise Lee County. Their characteristics range from the country atmosphere of East Fort Myers to the elegant estates of Captiva Island. The News-Press and its family of news and information products provide targeted advertising and marketing solutions for neighborhood businesses as well as broad penetration for national and regional advertisers.