Reach the Growing Hispanic Marketplace with the Hispanic Goods and Services Pack 05/28/2003
The Hispanic Goods and Services Pack
targets the direct mail-buying Hispanic-American consumer. Mailing exclusively to the homes of 200,000 proven mail order buyers, it reaches ideal prospects for the purchase of home furnishings, electronics, clothing, cooking supplies, personal care items, magazines, books, newspapers and educational opportunities. The debut mailing of this card pack will be in October. Additional demographics include: 58% are female, median age is 35, $43,000 is the average household income, 53% are homeowners, 61% have children at home, 75% have Internet access.