Beyond Skin Deep—Today’s woman over 50 and her place in the health and beauty market: Should she be your target? 04/04/2004
According to a recent AARP study, as more and more women of the baby boomer era enter their 50’s, their attitudes toward beauty, aging and personal appearance will have an increasing impact on the cosmetics, apparel, fitness and health industries. These women
recognize the connection between looking good and feeling good, and more and more of them are adopting a regular health regimen as well as a regular beauty regimen in order to look their best. Women in their 50’s are taking a more holistic approach to beauty, making a healthy lifestyle
a part of their beauty regimen. More importantly for advertisers is the fact that these women are not only interested in their health, appearance and well-being, but they also have the discretionary income to invest in themselves.