There are numerous benefits of the billing statement media channel: high or implied 100% opening rate, limited clutter, the implied endorsement of the issuer and the benefits of a First Class name list mailing. One of the challenges of the channel is finding programs that will allow market selection or omission to accommodate the restrictions of third-party advertisers. For those advertisers looking to participate in this print media channel, but have specific geographical needs, there are many options. Echo Media works with a national network of statements that will allow state- and market-level selection.