96% of the newspapers that distribute American Profile are community papers.

Local community newspapers are the primary sources of information for both news and advertising in local communities by a 5-1 margin over the next type of media.

99% of readers read local news.

77% of readers believe their local news coverage is good to excellent.

76% agree that their local newspaper is a newspaper they can really trust.

75% of readers say they read most or all of each newspaper.

Average Reading Time: 45 Minutes.

Source: 2008 National Newspaper Association Research Study, survey of adults in markets served by newspapers of less than 25,000 circulation.