Men's Journal is a men's lifestyle magazine with adventure at its core. Comprised of edit on outdoor experiences, health and fitness, style and fashion, and cutting-edge gear, Men's Journal reaches men determined to "Live the Adventurous Life." The Men's Journal audience is the most affluent and male among a competitive set of men's magazines. Men's Journal readers have an established interest in categories including automotive, fashion, apparel, liquor, luxury goods, entertainment, and health/nutrition. Adventure demands confidence, a willingness to push beyond one's comfort zone. The Men's Journal reader is more than an avid consumer - he's also an influencer.