Bark speaks to impassioned, affluent dog people with intelligence, wit and heart. It is the first magazine to define a new generation of dog lover, combining both lifestyle and service into one, innovative publication. Skillfully designed and editorially provocative, Bark looks and reads like no other dog magazine. This sector is more than dog food and chew toys, it represents a wealth of consumer decisions from automobiles to hotels. The dog niche is a mindset and a demographic, and its exploding. 1 in 3 households in America live with a dog - representing a $35 billion market.