The Memphis Tri-State Defender is in the Memphis, TN DMA. The Tri-State Defender is one of the longest continuously-published African American papers in the Southern United States and as such is quite prestigious for a publication of its type. It was very active in the Civil Rights Movement. As its name implies, it is aimed at the African American market not only in Memphis proper, but also in nearby areas of Arkansas and Mississippi. The Memphis Tri-State Defender offers ROP and insert advertising opportunities in its daily circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.