Source Interlink Media (formerly Primedia) Consumer Magazine Group has been overlaid with E-Tech data to identify the ethnic backgrounds of their subscribers. Source Interlink Media, Inc. is the prominent publisher of special interest magazines providing targeted content for the consumer marketplace.Hispanic households are 3.5 times more likely to respond to a direct mail solicitation than a non-Hispanic household; 72% say they always read their mail, including direct marketing. The Hispanic market keeps growing both in size and buying power, this list allows direct marketers significant marketing opportunities.