People Weekly is founded on the premise that human beings are intrinsically fascinated by one another. By revealing the compassionate side to every current event news story, People connects with its readers in a way that no other magazine can. It is published every week (except the first week of the year) with an average rate base of over 3.3 million. Advertisers can reach readers through full and half on-page advertisements - as well as in special issues throughout the year.