A HISTORY OF REGIONAL BRAND LOYALTY

Roughly 130 years ago, more than just miles separated rural America from the hustle and bustle of the big cities; distinct cultural views and differing informational needs distinguished town and country, as well. A strong need existed for good news and practical information, to keep this nation’s small-town residents, ranchers, farmers and
their families connected with the world and up to date with developments important to their everyday lives. On the East Coast, Grit filled this void; in the Midwest, readers looked to Capper’s.

After years of providing excellent content that addressed rural American families’ wants and needs, Grit and Capper’s became family necessities – a way of life. They were what folks grew up reading, and then wanted their children to grow up reading.

TWO TRUSTED NAMES – ONE SOURCE

As America became more mobile, the titles extended their reach nationwide – each taking their brand’s heritage and loyalty to new places. Grit and Capper’s eventually came together under one owner, who built a more efficient distribution model as well as a stronger base for the content the magazines provide. The individual brands remain,
however, because of the trust each has built with its readers.