San Juan Capistrano is a town of 35,000 with above-average demographics; nearly three-quarters of residents own their homes, and earn well above the national average. The Dispatch, an independent paper launched over four years ago, has become San Juan's community newspaper. A free paper supported by advertising; the Dispatch reaches 9,000 homes every two weeks and an additional 1,000 copes are distributed to business in the area on the second and forth Thursday of each month. Among the homes are those in Hunt Club, Hidden Mountain, Marbella and Hunters Creek- exclusive neighborhoods where the Dispatch is the only paper delivered to each home.The Capistrano Dispatch is in the Los Angeles, CA DMA. The Capistrano Dispatch offers ROP and insert advertising opportunities in its daily circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.