The Lake Geneva area is a home and a destination for many people because of the unique, small communities that surround several of Wisconsin's finest lakes. It is considered one of the finest resorts areas in the Midwest. Thousands if visitors from Chicago and its affluent suburbs, as well as people from surrounding Southeastern Wisconsin visit the Lake area. Many purchase second homes, utilizing the services of local business and shopping in area stores. Because the Geneva Lake area is popular for both the summer and winter activities and as suburban congestion continues to spread, many are choosing the Geneva Lake area for their primary residence. The Lake Geneva Regional News will continue to present an attractive year-round opportunity for its advertisers, keeping your name in front of residents and visitors with a consistent advertising program in the Lake Geneva Regional News including the Resorter and Tri-County Classifieds. The Lake Geneva Regional News is in the Milwaukee, WI DMA. The Lake Geneva Regional News offers ROP and insert advertising opportunities in its daily circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.