With an average of four readers per copy, ages ranging from 21 to 75, 61% of which happen to be male, distributed throughout every population fragment with an average income of $45,000 annually, El Colombianos circulation is guaranteed to reach many audiences. Its distribution system allows the publication to reach people who share a language, traditions and customs.Printed in tabloid format (11 x 17 inches) and with cutting-edge design, EL COLOMBIANO addresses the latest developments in Colombia, ranging from news to entertainment, and provides in-depth analysis and commentary of worldwide news. Its breadth attracts a large readership, which in turn creates a solid audience for a wide range of products and services. Its large Hispanic following in itself guarantees the return of advertisers.In 2000, EL COLOMBIANO® became a weekly publication and expanded to cover Palm Beach County. Currently, they print 24-32 pages, on average, every Friday, with 35,000 copies per edition, in order to sustain an audience that covers the Hispanic population in the above mentioned counties, especially those of Colombian origin--whose population-we might add- is estimated to be in the mid-400 thousands in the target area.