Ode Magazine is focused on social, environmental and economic change. The market for goods and services focused on health, the environment, social justice, personal development and sustainable living is worth almost $209 billion in the U.S. alone, according to research carried out by the Natural Marketing Institute. The consumers who make up this market have been described as cultural creatives, a group of 50 million or so Americans whose purchasing decisions are guided as much byethical and environmental concerns as by economic considerations. But there is an even better term to describe these affluent, influential consumers: Ode readers.