West Chester Life will have a circulation of 50,000 copies with 25,200 copies direct mailed and 100% market penetration in the 19380 zip code coverage area of Downtown, West Chester, East and West Goshen and East Bradford Townships and the 19382 zip code that covers Westtown and Pocopson Townships and Marshallton. An additional 15,000 copies will be inserted into the oldest and largest weekly newspaper in Chester County, the Chester County Press. The Chester County Press has incredible marketing impact in the upscale southern end of the County.