The Florence Golden Life serves Pee Dee's seniors and retirees and has over 260 distribution points in Florence. Golden Life has a loyal readership primarily because the stories in the paper are not found in other local papers. The stories include Social Security updates, healthcare issues, Medicare and Medicade updates, and investment strategies. The Florence Golden Life is in the Florence - Myrtle Beach, SC DMA. The Florence Golden Life offers ROP and insert advertising opportunities in its monthly circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.