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The California DMV Senior Driver Handbook affords the advertiser the opportunity to reach senior drivers in the state just as they prepare for their driver's test. Seniors in California take a driving test that is designed specifically to address the specific problems that can affect this demographic's driving abilities. Seniors are the fastest growing age segment in the country and their disposable income makes them a prime demographic for most advertisers. Distribution is made to all 172 Department of Motor Vehicles offices throughout California.
Category: | Alternative Media |
Delivery: | Rack Sales / Newsstand |
Paid/Free: | Unassigned |
Annual: | 500,000 |
Avg Circ: | 500,000 |
Frequency: | 1 X Year |
Buy by: | State |
Name List Mailing: No | |
Broadcast Mailing: No |
Average Age: | 60 |
Senior |
04/01/2011 | 500,000 |
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