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California DMV Senior Driver Handbook

The California DMV Senior Driver Handbook affords the advertiser the opportunity to reach senior drivers in the state just as they prepare for their driver's test. Seniors in California take a driving test that is designed specifically to address the specific problems that can affect this demographic's driving abilities. Seniors are the fastest growing age segment in the country and their disposable income makes them a prime demographic for most advertisers. Distribution is made to all 172 Department of Motor Vehicles offices throughout California.

Circulation

Category:Alternative Media
Delivery:Rack Sales / Newsstand
Paid/Free:Unassigned
Annual:500,000
Avg Circ:500,000
Frequency:1 X Year
Buy by:State
Name List Mailing:   No
Broadcast Mailing:   No

Demographics

Average Age:60
Senior

Schedule

04/01/2011500,000