Aside from featuring news back home, the Las Vegas Asian Journal keeps abreast of the latest news in Filipino American communities around America, and presents editorials, features, entertainment bits, business news, motoring tips, sports briefs and articles of interest to its readers. The general content of the Las Vegas Asian Journal is informative, entertaining, intellectually stimulating, educational and fresh. More importantly, it adheres to the editorial policies that make the Asian Journal a well-respected publication in the communities it serves.The Las Vegas Asian Journal attracts professionals, entrepreneurs, marketing managers and advertising agencies that target the Filipino-American community in this part of Nevada. These advertisers are astute, experienced and result-oriented decision makers that appreciate a medium that delivers their target audience efficiently. They know that the Las Vegas Asian Journal is the weekly newspaper that Filipino-Americans rely on for news from home and their community. Ultimately, the Las Vegas Asian Journal provides a reliable bulletin board of products and services designed for their needs. The Filipino-American community represents the largest Asian group in Las Vegas and Southern Nevada.LARGE MARKET: Over 55,000 consumers in Las Vegas Valley area.EDUCATED AND PROFESSIONALS: 43% are college graduates; 27% hold white collar jobsPOPULATION GROWTH RATE: 424% from 1990 to 2000 *A Community of Contrasts / Asian Americans and Pacific Islanders in the United StatesLARGE HOUSEHOLDS: Average of 4.1 persons per household; 71% higher than the total marketMATURE CONSUMERS: Over half are over the age of 35The Asian Journal - Las Vegas is in the Las Vegas, NV DMA. The Asian Journal - Las Vegas offers ROP and insert advertising opportunities in its daily circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.