Bachelor's Calendar is a content-driven publication catering to university students' interests, events, activities, and lifestyle. With the calendar, Bachelor's provides an unmatched source for students to see the events and activities that matter to them. By showcasing student models from universities across the US, the calendar is committed to providing a tasteful, respectable, and engaging way for students to see their home universities nationally represented. The first edition of the Bachelor's Calendar will be published with 50,000 copies going to 12 universities for the 2010-2011 calendar year, with a goal of 200,000 circulation by year 3. The 12 universities for 2010-2011 will be among the Southeastern Conference with the goal to expand into the ACC, Big East, and PAC 10 by year 3.