Las Vegas Review-Journal is in the Las Vegas, NV DMA. Las Vegas Review-Journal offers ROP and insert advertising opportunities in its daily and Sunday circulation. This paper also offers total market coverage (TMC) through a non-subscriber distribution. The Review-Journal + TMC continues to be Las Vegas' only "mass media", reaching over 40% of the market daily and 50% on Sunday. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.Average number of inserts in Sunday paper 36.