The Virginian-Pilot reaches the South side of Hampton Roads (comprised if the cities of Virginia Beach, Norfolk, Chesapeake, Portsmouth and Suffolk) and Northeastern North Carolina. The strong and growing economic base of the region is supported by the presence of the world's largest naval base in Norfolk. Nationally it ranks as the 40th largest out of more than 300 metropolitan areas. The Norfolk Virginian Pilot is in the Norfolk - Portsmouth - Newport News, VA DMA. The Norfolk Virginian Pilot offers ROP and insert advertising opportunities in its daily and Sunday circulation. This paper also offers total market coverage (TMC) through a non-subscriber distribution. Readership: Daily 50.4% & Sunday 64.2% (based on Scarborough Research from 9/60 - 2/07)Average number of inserts in Sunday paper 40.