A University community, Manhattan has outstanding educational facilities, and a lower than expected average age. The Manhattan Mercury is the award winning daily newspaper for Manhattan and Riley County. It is the largest paper in a regional population center of 184,000 people. The Manhattan Mercury is in the Topeka, KS DMA, and offers ROP and insert advertising opportunities in its daily and Sunday circulation. This paper also offers total market coverage (TMC) through a non-subscriber distribution. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.Senior Living is a feature topic on Monday's in this paper.