The Milwaukee Journal Sentinel is in the Milwaukee, WI DMA. The Milwaukee Journal Sentinel offers ROP and insert advertising opportunities in its daily and Sunday circulation. According to the 2005 Scarborough Report, the Milwaukee Journal Sentinel is #1 on Sunday in the NATION in average Sunday issue readership penetration with 71.4%. For the daily newspaper, the Journal Sentinel is 3rd in the nation with a 51.9% readership penetration. This paper also offers total market coverage (TMC) through a non-subscriber distribution. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.