The New York Times is a nationally recognized and nationally distributed newspaper. With a solid subscriber base in the New York metro area, the Times delivers a local customer base effectively. There is an added potential of national level rollout circulation. The Times boasts an average household income level of close to $90,000 per annum for it subscriber base making it an attractive vehicle for advertisers looking to access the affluent market. The New York Times offers ROP and insert advertising opportunities in its daily and Sunday circulation. % Asian Sunday: 3.2%