The Boston Globe is in the Boston, MA DMA. The Boston Globe offers ROP and insert advertising opportunities in its daily and Sunday circulation. This paper also offers total market coverage (TMC) through a non-subscriber distribution. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.Globe Specialty Products, a subsidiary company of the Boston Globe, works to target households in the greater Boston area that do not receive the daily newspaper. Their purpose is to serve large retailers and package goods advertisers (i.e. grocery stores, building supply stores) by expanding the amount of coverage available in the market.This product is a shared advertising vehicle that is direct mailed and newspaper delivered every week giving virtually 100% coverage in the greater Boston market. The 4-page wrap that holds all inserts is called Headliners and is a 4-color glossy.