The Californian offers Monterey County news, weather, sports, and classifieds. Its offers Daily home delivery. The Salinas Californian is in the Monterey - Salinas, CA DMA. The Salinas Californian offers ROP and insert advertising opportunities in its daily and Sunday circulation. This paper also offers total market coverage (TMC) through a non-subscriber distribution. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.