The Register-Pajaronian is the daily newspaper for the Pajaro Valley, which includes Watsonville and the communities surrounding it. Watsonville has a population of more than 45,000 and is the fastest growing city on the Monterey Bay. The Watsonville Register-Pajaronian is in the Monterey - Salinas, CA DMA. The Watsonville Register-Pajaronian offers ROP and insert advertising opportunities in its weekly circulation. This paper also offers total market coverage (TMC) through a non-subscriber distribution. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.