The Tampa Bay Times (formerly St. Petersburg Times) is the largest newspaper in the state's most popular metro area of MSA. That's because the Times is the newspaper of choice for the densely populated coastline of the Tampa/St. Petersburg/ Clearwater area.

The Tampa Bay Times is in the Tampa - Saint Petersburg (Sarasota), FL DMA. It offers ROP and insert advertising opportunities in its Wednesday and Sunday circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.

The Tampa Bay Times is impacted by "Snowbird circulation". Circulation for winter months is approximately 10% higher than for summer months on Sundays, and 11.3% higher for winter months on weekdays.