The Houston Chronicle is in the Houston, TX DMA. The Houston Chronicle offers ROP and insert advertising opportunities in its daily and Sunday circulation. This paper also offers total market coverage (TMC) through a non-subscriber distribution. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage. The Chronicle, although in English, is also an effective way to reach the Houston Hispanic community. While the newspaper reaches more than 350,000 Hispanics with just five daily issues, it also offers other ways as well to deliver your advertising message.Some ZIPs in Houston are only partially Hispanic - containing critical, heavily Hispanic pockets among neighborhoods of other nationalities and races. With the Houston Chronicle's carrier route delivery program and direct marketing and database management allow targeting to just the Hispanic corridors