The Yankton Press & Dakotan, the oldest daily in the Dakotas, offers readers a rich editorial environment with sections designed to draw interest and meet needs. The Yankton Daily Press/Dakotan is in the Sioux Falls (Mitchell), SD DMA. The Yankton Daily Press/Dakotan offers ROP and insert advertising opportunities in its daily and Sunday circulation. This paper also offers total market coverage (TMC) through a non-subscriber distribution. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.