The Portland Oregonian is in the Portland, OR DMA. The Oregonians reach continues to be higher than any television, radio or newspaper in the four county market. More than 8 in 10 Four-County area adults are Oregonian readers. Thats 805% reach of the primary market, and compares to a 14% weekly reach by Portlands best commercial radio station, and only 14% for televisions top rated show.The Portland Oregonian offers ROP and insert advertising opportunities in its daily and Sunday circulation. This paper also offers total market coverage (TMC) through a non-subscriber distribution. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.% Asian: 1.9%