BMW magazine is a full color glossy publication dedicated to BMW automobiles. This high-class consumer magazine communicates the character of the global BMW brand and its products in all their aspects--the technical and aesthetic quality of the cars, the image and the lifestyle associated with the brand. The high standards of in-depth research and the quality and originality of the texts and photographs are the basis for an intelligent and interesting magazine. BMW magazine offers advertisers a variety of ways in which to reach this up-scale audience. In all 2005 issues, BMW offers a bonus circulation of 50,000 per issue.