BriteVision Cafe Marketing transforms the functional coffee sleeve into a targeted marketing vehicle. Over 10 million branded coffee sleeves are sent each month to an exclusive network of over 4,000 major coffeehouses/chains, airports, college campuses and bookstores. Advertisers can also place coupons, samples and game-pieces on the coffee sleeve to ensure user interactivity. Although the bulk of distribution is in the United States, the program also extends into Toronto, Canada.