With a buying power of $17.3 billion, Chicago's Hispanic community can now be reached through Hoy's network of publications. Hoys editorial mission is to serve as a resource for the nations largest Hispanic markets - Los Angeles, New York and Chicago. Hoy reaches Chicagos Hispanic market by utilizing a targeted controlled distribution model via home delivery, single copy boxes, non-traditional OTCs & event sampling.Hoy is a combination of unbiased journalism and relevant information helpful to the Hispanic readership. Daily features include local national and international news, entertainment, sports, weather, and classifieds. Hoy is a vibrant full color tabloid. Hoy Chicago is in the Chicago, IL DMA. Hoy offers ROP and insert advertising opportunities in its daily circulation. This paper also offers total market coverage (TMC) through a non-subscriber distribution. Hoy is a Spanish language newspaper that is published every Monday through Friday.