The Tri-City Herald's primary market is known as the Tri-Cities and has a population of 191,822 according to the 2000 U.S. Census. The metropolitan statistical area includes the cities of Kennewick, Pasco, Richland, West Richland, Benton City and Burbank. The economy is based on a mixture of retail, agriculture and the federal Hanford Nuclear Reservation. Regionally, the Tri-City Herald circulates in a 50-mile radius - the same distance people drive to shop in the Tri-Cities - with an overall population of 397,000. The "Mid-Columbia" region reaches north to Moses Lake, west to Sunnyside, east to Dayton in Washington State and south to Hermiston, Oregon.The Pasco Tri-City Herald is in the Yakima - Pasco - Richland - Kennewick, WA DMA. It serves Benton and Franklin Counties in the Mid-Columbia region of Washington. It reaches an average readership of 81,000 on a weekday, and 94,000 on a weekend, with an average of 2.2 readers per copy. The Pasco Tri-City Herald offers ROP and insert advertising opportunities in its daily and Sunday circulation as well as in its TMC product. The Herald is ABC audited. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.