Pure (formerly Eclat) is essentially the French version of Glow, a Canadian women's magazine specializing in beauty and health. Pure is distributed direct to the homes of select Shoppers Drug Mart (SDM) Optimum cardholders, and it is exclusively targeted to women ages 18-49 in Quebec. It is also available at the newsstand. Pure incorporates tips, professional advice, real-life experiences and insider information on health news and beauty trends, as well as providing women with information on fitness, nutrition, skincare, health concerns, and hair and make-up.