"The City in the Country" is where 49,894 residents have a median family income of $77,367 annually and where 78 percent of residences are owner-occupied. Poway homes have appreciated dramatically in recent years, with the average home selling for $519,113. Poway is the center of a unified school district, recognized nationally as one of the best in California. The thriving Poway business park is home to the head quarters of Gateway Computers, GEICO insurance and SYSCO food services. Poway residents have been depending on the News Chieftain for local news since 1955.The San Diego Poway News Chieftain is in the San Diego, CA DMA. The San Diego Poway News Chieftain offers ROP and insert advertising opportunities in its daily circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.Circulation is VAC audited.